3 Key Benefits of Building a Mobile App for E-Commerce Business
Basic asset of every business e-commerce online store is generally recognized as a highly optimized and well designed. Retailers are still unsure whether they need mobile app development that will copy their existing web sites. However, they would have to do this and here is why.
In 2016, Google published a study showed that 58% of mobile users who use their smartphones for monitoring prices, offers and discounts, check reviews, compare products, and even buy the product. In addition, 66% of these people use their devices to make purchases once a week and even more often. Therefore, it might seem that 38% of purchases made through mobile devices is not high numbers to focus on mobile.
Benefit # 1: An e-commerce mobile apps bring your loyal audience
customer loyalty
One of the main advantages of mobile applications is their ability to create a brand loyalty. According to data provided by Adobe, 67% of online shoppers, who use their mobile devices to make purchases, preferring application offered by their favorite companies and brands. Therefore, mobile app development company in Qatar mobile solutions make the connection between online store and customers stronger. How to encourage people to download and install your application? Just offer them exclusive or discounted limited proposal to install your application.
Applications load faster
Some online retailers understand that sites load slowly able to kill their business at the beginning. Customers hate slow sites and are often close to other market participants due to the lack of a positive user experience. According to data Kissmetrics', if a website takes more than 3 seconds to load, 40% of visitors will go to another site immediately. That is why the online store should be fast enough to be able to build a solid core of loyal customers.
In 2016, Google published a study showed that 58% of mobile users who use their smartphones for monitoring prices, offers and discounts, check reviews, compare products, and even buy the product. In addition, 66% of these people use their devices to make purchases once a week and even more often. Therefore, it might seem that 38% of purchases made through mobile devices is not high numbers to focus on mobile.
But each eCommerce business owner should remember that the first customers online through their smartphones to observe the available offers and then back to the desktop. By considering these statistics, new questions arise: is not responsive website better alternative for mobile app development or websites not adaptive enough to do business eCommerce? Well, it may be enough for you, but not more than that. In this article, we will discuss the main advantages retailers can have for mobile applications.
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| Mobile App Development Company |
Benefit # 1: An e-commerce mobile apps bring your loyal audience
customer loyalty
One of the main advantages of mobile applications is their ability to create a brand loyalty. According to data provided by Adobe, 67% of online shoppers, who use their mobile devices to make purchases, preferring application offered by their favorite companies and brands. Therefore, mobile app development company in Qatar mobile solutions make the connection between online store and customers stronger. How to encourage people to download and install your application? Just offer them exclusive or discounted limited proposal to install your application.
Applications load faster
Some online retailers understand that sites load slowly able to kill their business at the beginning. Customers hate slow sites and are often close to other market participants due to the lack of a positive user experience. According to data Kissmetrics', if a website takes more than 3 seconds to load, 40% of visitors will go to another site immediately. That is why the online store should be fast enough to be able to build a solid core of loyal customers.
The bottom line is that this is one aspect where mobile applications have a tremendous advantage over the website, although they are responsive. Due to the fact that the best mobile eCommerce application is no need for an Internet connection to provide users with basic functions such as product comparisons or price checking, they effectively use the full performance power of smart devices. And conversely, websites need a permanent internet connection to update any portion of their content.
However, it does not mean that the speed is not for mobile app development. They also have to be quick because the same rule still holds true in this situation as well. Users tend to remove the application from their devices when it takes too much time to load it.
The absence of necessity to have access to the Internet for the app to work properly provide improve the usability of mobile solutions. This allows the application to load heavy animation or high definition images very quickly create an eCommerce application design look stylish, modern, and bright. The application architecture allows developers to create exclusive and useful functions with intuitive navigation. Another benefit that the online retailer can reach for to build an app for their business is likely implementation gamification. Gamification has become a trend in the mobile app development.due to its ability to encourage more interactivity and user engagement.
A known fact is that the smartphone mobile application encourages users to share links to their favorite sites or friends ask for some feedback about a particular product or service using the social network. This marketing channel is actually one of the most effective ways and cheaper to promote your product. Every loyal customers, who have your mobile app, it automatically becomes a lively platform for your online store ads on social networks like Instagram, Twitter, or Facebook. People admire exclusive things. Make a special offer for those who have installed your app, and they will be more than happy to share some links to your website.
ECommerce market is growing rapidly phone helps business owners strengthen their customer relationships. Now, it is very easy to buy some products at stores located in another country while sitting in your own chair. Online shopping has revolutionized the way people make their purchase. It's never been a better time to start developing mobile applications for your online store.
The situation in the market
According statista, 22.3% of all digital transactions conducted through mobile devices in the first quarter of 2017 in the US Over the past three years, these numbers have become twice as high and the graph has been steadily growing since the second quarter of 2010. At that time, a stock trading digital mobile phone of the total expenditure of only 1.8%.
People tend to use the app more often than sites on their smartphones
Flurry Analytics states that users spend 90% of time interacting with their mobile device in the application. Specialists suppose now become «the age of mobile apps». Statistics also show that 79% of those who own a smartphone, having one or more applications on their device retailers and 10% of them had about 6 people.
Read Also - 4 Benefits of Building a Mobile App for Your Small Business
the enhanced functionality of mobile applications enabling online retailers are better monitor user interactions as compared to sites and attain a more detailed analysis. This advantage helps business owners rationalization of content is more precise and, as a result, implementing more advanced recommended system to increase conversions. However, a more effective recommendation is just one of the many functional benefits of mobile applications can provide online stores.
Applications can use the smartphone-based features
Modern mobile applications often include a wide selection of engagement and interaction. Another thing that the website can not do is provide customers with the possibility to use the built-in camera to show their friends what they have just bought without leaving the site. With the application, it becomes a simple action for a few seconds. Another way to increase user engagement is to apply a sound recognizing function which will allow users to navigate through menus or newsletter. Your application, for example, can indicate the location of the closest offline store using the built-in GPS.
Increase conversions via push notifications
Most of the top mobile eCommerce application regularly sends push notifications to users of smartphones. Compared with traditional SMS, push notification is much cheaper promotional channels. They eliminate the need for a database that contains various phone numbers. In addition, a push notification is even more effective channels of emails as they are always accessible to users unless they've turned off notifications. In addition, there is no spam folder for push notifications and they are hard to ignore.
clear mobile application development steps required for eCommerce business owner. A web site is responsive enough only for the first phase of the project launch to test business ideas and check out the market. To conquer a significant share, online retailers should develop appropriate applications to make sophisticated marketing strategies, attract more customers, and increase revenues.
However, it does not mean that the speed is not for mobile app development. They also have to be quick because the same rule still holds true in this situation as well. Users tend to remove the application from their devices when it takes too much time to load it.
Application has enhanced usability
The absence of necessity to have access to the Internet for the app to work properly provide improve the usability of mobile solutions. This allows the application to load heavy animation or high definition images very quickly create an eCommerce application design look stylish, modern, and bright. The application architecture allows developers to create exclusive and useful functions with intuitive navigation. Another benefit that the online retailer can reach for to build an app for their business is likely implementation gamification. Gamification has become a trend in the mobile app development.due to its ability to encourage more interactivity and user engagement.
Application encourage higher user engagement
A known fact is that the smartphone mobile application encourages users to share links to their favorite sites or friends ask for some feedback about a particular product or service using the social network. This marketing channel is actually one of the most effective ways and cheaper to promote your product. Every loyal customers, who have your mobile app, it automatically becomes a lively platform for your online store ads on social networks like Instagram, Twitter, or Facebook. People admire exclusive things. Make a special offer for those who have installed your app, and they will be more than happy to share some links to your website.
Benefit #2: both the app usage tendency and the market of e-commerce mobile app development grow
ECommerce market is growing rapidly phone helps business owners strengthen their customer relationships. Now, it is very easy to buy some products at stores located in another country while sitting in your own chair. Online shopping has revolutionized the way people make their purchase. It's never been a better time to start developing mobile applications for your online store.
The situation in the market
According statista, 22.3% of all digital transactions conducted through mobile devices in the first quarter of 2017 in the US Over the past three years, these numbers have become twice as high and the graph has been steadily growing since the second quarter of 2010. At that time, a stock trading digital mobile phone of the total expenditure of only 1.8%.
People tend to use the app more often than sites on their smartphones
Flurry Analytics states that users spend 90% of time interacting with their mobile device in the application. Specialists suppose now become «the age of mobile apps». Statistics also show that 79% of those who own a smartphone, having one or more applications on their device retailers and 10% of them had about 6 people.
Read Also - 4 Benefits of Building a Mobile App for Your Small Business
Benefit #3: an e-commerce mobile app allows to create an advanced marketing strategy
the enhanced functionality of mobile applications enabling online retailers are better monitor user interactions as compared to sites and attain a more detailed analysis. This advantage helps business owners rationalization of content is more precise and, as a result, implementing more advanced recommended system to increase conversions. However, a more effective recommendation is just one of the many functional benefits of mobile applications can provide online stores.
Applications can use the smartphone-based features
Modern mobile applications often include a wide selection of engagement and interaction. Another thing that the website can not do is provide customers with the possibility to use the built-in camera to show their friends what they have just bought without leaving the site. With the application, it becomes a simple action for a few seconds. Another way to increase user engagement is to apply a sound recognizing function which will allow users to navigate through menus or newsletter. Your application, for example, can indicate the location of the closest offline store using the built-in GPS.
Increase conversions via push notifications
Most of the top mobile eCommerce application regularly sends push notifications to users of smartphones. Compared with traditional SMS, push notification is much cheaper promotional channels. They eliminate the need for a database that contains various phone numbers. In addition, a push notification is even more effective channels of emails as they are always accessible to users unless they've turned off notifications. In addition, there is no spam folder for push notifications and they are hard to ignore.
clear mobile application development steps required for eCommerce business owner. A web site is responsive enough only for the first phase of the project launch to test business ideas and check out the market. To conquer a significant share, online retailers should develop appropriate applications to make sophisticated marketing strategies, attract more customers, and increase revenues.
Wow, Great. Such a nice article. It is benificial for starting app development atlanta. Really great. Thanks for sharing.
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