Mobile apps vs. a Mobile-optimized website

If the company is not aware of where customers spend their time, they will lose
Since the application usage has surpassed desktop usage has become increasingly conscious businesses embrace mobile strategies to improve their customer service. Millennium used to and expect instant results at their fingertips, that check their bank balances, purchase food, clothing, and even exercise.

They will not spend time trying to figure out how to use the platform, such as the user experience should be simple and efficient. It is for this reason there are no signs of slowing down the mobile app development companies. 

In fact, 2016-2017, the time spent per day on mobile phones has increased about seven minutes, reaching a total of 3 hours and 15 minutes per day. And the time spent in the desktop decline minute. Simply put, if the company is not aware of where customers spend their time and do not act on it, they will lose.

Mobile App Development 

So what is the difference between mobile applications and mobile-optimized website?

A good mobile application built using HTML5 or native language of the phone, for example, Objective C for iOS or for Android Javascript. This means that applications can use the native functionality of the phone.

 A mobile app development is also sitting on the veranda of your phone after it has been downloaded and the user can send push notifications.

A web site is optimized phone is a website that consists of browser-based HTML pages that are linked together.

This means that your website adjust different phone screen, but it is not built solely for mobile. phone optimized sites are becoming increasingly standard in all industries.

The benefits of mobile applications:

Notification brand presence and encouragement

One of the benefits of having a mobile app development is that it is always in your customer's phone, so that even when customers do not use your application, they are reminded of it every day.
Think of it as a form of advertising, but this time, the ad is ever present.

Additionally, as a business trying to increase brand presence, you can send push notifications users. For example, I recently received two push notifications - one of ASOS; "50% off 500 things back!" And one of Airbnb; Trends Travel'menunjukkan 125% increase in searches for Venice.

We recommend booking soon "This is a big advantage over the cell phone-optimized website as the first mobile-optimized website can only be achieved if the user is already thinking about your brand and are looking for their browser .; and secondly, it shows that businesses can use analytics to see what you are looking for, and thereby tailor notifications.

The original function

Another benefit of mobile app development companies is that you can use the phone's original function. For example, mobile applications can use your phone camera, torch, GPS location, push notification functionality and more.
It is attractive for users as it means they can achieve tasks in-app efficiently. Not like this, a mobile-optimized web sites can not use this feature and are often based content, text and images informative show.

Personal Preferences

If your business has a mobile application, it's much easier to offer customers a personal experience. mobile application allows users to set their preferences when they first download the app and customize the experience to suit their needs.

This gives you, as a business, with valuable customer information, which you can use to promote a special offer for individuals.
 Mobile app development can also identify the location of the user, which means that as a business, you can provide users with geography-specific content such as a deal at a nearby store.

It gives you as a business are superior to other stores in the area that may only have a mobile optimized website. phone optimized sites can not use the customer's geographic location to their advantage, and instead have to show the same content to every site visitor.

Simple user journey

Another benefit of having mobile applications is that they offer users a much more simple user journey. As mentioned earlier, users do not need to search for your brand, they simply tap on your application and be guided through an efficient user experience to accomplish the task.
More modest experience, the more likely users will convert and invest. The easier something is to buy, the more likely a user is to buy it!

Offline Mode

Another benefit of mobile applications is that the app can be used offline. This means that an application can be used in hazardous situations, such as the underground if you are an engineer. Not like this, a mobile-optimized website should have an internet connection.


Overall, mobile applications much more efficient than a mobile phone optimized website user-friendly because they allow users to complete tasks quickly and easily.

This means more engagement for your business, enhanced with push notifications and attractive original features. Although the cell phone-optimized website is great, the fact that they mainly make their content based on limited compared with the application.


Read Also - 5 Things an App Developer on React Native Wants

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